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How to Plan a Digital Marketing Budget

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 How to Plan a Digital Marketing Budget There are a few things to keep in mind while planning a budget for digital marketing, it is important to sort priorities and allocate the funds accordingly. Here are 5 tips that will help you get a clearer picture. Know your costs and revenues Depending on the industry in which you operate, the difference between marketing spending as a percent of company revenues can vary. Even within the same industry, every company has its approach to digital marketing, based on its target audience, KPIs and goals, the competitive playing field, and more.   2. Set your goals  Some researchers state that 27% of marketers rate securing enough budget as their top challenge! Now for the good news: marketers who calculate ROI are 1.6X more likely to get higher budgets .  Before allocating your total marketing budget, you need to define your goals for the coming year.     3. Align your goals with your company’s strategic goals and vision for growth It’s vital to kee
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How to Effectively Do SEO, Blogging, and Social Media Marketing for Small Businesses

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  For a small business, there are various effective ways in which SEO, blogging, and social media marketing can be done. We will take at it step by step to get you a clear idea How to boost SEO effectively? We will be looking at some important tips  Do your research: Keyword research is essential for on-page optimization. Chances are you are naturally including keywords without realizing it simply by providing valuable content on a topic. The Google Adwords Keyword Tool and semrush.com both offer great tools that allow you to find keywords related to your topic and even spy on your competition to see what words and phrases they are targeting to bring traffic to their sites Utilize keywords throughout your post.   Once you have targeted a couple of valuable, relevant keywords, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content.  Optimize your images.  Whenever you upload a photo to your blog, be sure to include
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How small businesses can leverage the Internet of Things

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 How small businesses can leverage the Internet of Things Taking these three prospects into account can help you in achieving your goal Operations, inventory, and logistics Smaller businesses today can use barcodes , radio-frequency identification (RFID) tags , and IoT devices for inventory control. A combination of the Internet of Things and RFID can create ‘smart stores’ that are equipped with sensors and cameras to allow remote and centralized inventory management, including automated restocking.  Small businesses can also adopt IoT robotic carts to make delivery fully automated and controlled by a central app or system. Workspace efficiency  IoT improves a businesses’ ability to manage environments across large premises remotely, with some devices able to implement machine learning to increase efficiency and cost savings further. Heating and ventilation costs consume up to 40% of a total building’s expenditure – IoT sensors can identify inefficiencies in these systems, enabling
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